More meaning, utility and inclusive storytelling #Oscars

“This broadcast is being watched live by millions of Americans, and around the world in more than 225 countries that now hate us”, Jimmy Kimmel chuckles as the award show begins. “I’m not the man to unite this country, but Read More
Posted in Campaigns
When I say Millennial, you say….

A Millennial’s Attempt At Understanding Research About Her Own Generation – #ResearchAboutMillennials Ever attended a conference presentation feeling like you were in a Discovery Channel documentary about yourself? If so, you’re probably a Millennial. Millennials have been placed in the Read More
Posted in NextGens
Keep it real, beer: what Gen Y expects from your Authenticity Narrative

2015 has been over-welcomed with the warm sound of cheers and clinking bottles. Super Bowl XLIX has just flown by and empty beer crates are still lining our sidewalks. Perfect timing to pour a glass, fire up that search engine Read More
Posted in Insights
The Social Side of EDM – Ultra 2014

Flying back to New York from Miami’s Ultra Music Festival last week, I mainly spent my time saying goodbye to my flip-flops. As I was grudgingly untangling my scarf I couldn’t help but relive this last episode in my track Read More
Posted in Music, SocialMedia