Millennials at Work

Millennials (born 1980-1996) are entering the job market in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, Read More

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Marketing Book of the Year 2014

The Big Lie

Since 2012 Expert Marketer Magazine has been organizing a competition to crown the Marketing Book of the Year, based on the opinion of the jury, an advisory board of expert marketers – not only to award the most inspiring book Read More

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The best of 2013 on CoolBrands…

Thumbs up

We are already mid-January, which means: New Year resolutions are written down, some of them have maybe even already been realized, the Christmas tree has left the living room and we are ready to embrace 2014 to the fullest. But Read More

Posted in MustReads