The current young population (Generation Y and Z) is the most diverse and best educated generation ever. They have been shaped by technology and are true marketing game changers. Old handbook marketing approaches are bound to fail with this large consumer demographic. High time for a cross-generational reality check! In a recent InSites Consulting global research project we talked to Baby Boomers, Gen X, Gen Y & Gen Z consumers, taking a closer look at what differentiates these new consumer generations in the market today from the post ones.
In this Who’s up NXT? webinar Joeri Van den Bergh (NextGen expert and co-founder InSites Consulting) shares the most remarkable differences and similarities between and across these generations to make your marketing and branding future proof.