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Posted on February 25, 2019

By Joeri Van den Bergh

More youngsters receive help from parents when buying a home

6 out of 10 youngsters receive help from parents when buying a home

6 out of 10 youngsters are helped financially by their parents when buying a home, as shows an AXA survey conducted by InSites Consulting amongst 600 Belgians concerning the purchase of their first home. The research shows that six out Read More

Posted in Stats
Posted on October 16, 2018

By Alex de Coning

It’s not about price, it’s about purpose

It's not about price, it's about purpose

We live in a time where there is no shortage of choice or access. Can’t find product X at your local retailer? Not to worry, Amazon can have it on your doorstep tomorrow morning (if you don’t mind paying the Read More

Posted in Insights
Posted on August 2, 2018

By Joeri Van den Bergh

Connecting with the craft-seeking, switching Millennial generation: an interview with Carlsberg

with Morten Boye, Vice President Marketing Carlsberg Group Denmark

We recently launched frAGILE, a bookzine on NextGen marketing based on 26 interviews with senior Marketing Executives. As part of our interview series, we connected with Morten Boye, Vice President Marketing Carlsberg Group Denmark, to hear his take on how Read More

Posted in Chats
Posted on July 30, 2018

By Mike Broeren

What is your (brand) religion? Music is my religion [3/3]

What is your (brand) religion? Music is my religion [3/3]

Most of us have a lot of bands and artists they like and even some they really love. I immediately think of my mother’s love for (the music of) Bruce Springsteen and remember my father getting emotional when dusting off Read More

Posted in Music
Posted on July 24, 2018

By Jorg Hanssen

6 words that define the new ‘cool’ for Gen Z

Grandmother rocking her cool with sunglasses and a pose

Gen Z, the demographic cohort after Millennials or Gen Y, can be defined as a tech-savvy generation living in an (fr)agile reality where everything is within reach. This triggers Gen Z to explore and experience a wide variety of interests Read More

Posted in Insights
Posted on July 16, 2018

By Natalie Mas

Game on! 3 consumer trends influencing the FIFA World Cup campaigns

That’s it for our 2018 FIFA World Cup already. One month of excitement, celebrating & togetherness, resulting in France taking home the pride and the victory. I don’t know whether you’re happy with this year’s winner or not, but this Read More

Posted in Campaigns
Posted on July 12, 2018

By Katia Pallini

Mind the tag: The rules of social tagging amongst NextGen

Celebrating its 14th anniversary this year, Facebook is dominating the social media landscape with its global user base growing year after year. In the first quarter of 2018, Facebook reached 2.19 billion monthly active users, with an 80% or higher Read More

Posted in SocialMedia
Posted on July 10, 2018

By Anke Moerdyck

The way to the hearts and heads of Gens Z and Y

WARC

As published on WARC on July 4, 2018. Younger generations around the world are marketing savvy and have similar expectations towards companies, brands and media, according to an industry figure who says marketers need to truly understand their motivations and Read More

Posted in MustReads
Posted on July 5, 2018

By Joeri Van den Bergh

The quest for experiential fast-fashion: an interview with Tommy Hilfiger

What makes NextGen tick, what do they look for in brands and how has the (fr)agile reality defined these young consumers and the way they shop and interact with (fashion) brands? As part of our interview series for our frAGILE Read More

Posted in Chats
Posted on May 23, 2018

By Katia Pallini

The role of extreme indulgence in NextGen’s health craze

Extreme indulgence

We have all heard of the detoxes and cleanses that claim to clean the body by eliminating the harmful toxins. Many celebrities, like Gwyneth Paltrow and her goop detox, are swearing by those diets. Some are also proud to flaunt Read More

Posted in Insights
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