6 out of 10 youngsters are helped financially by their parents when buying a home, as shows an AXA survey conducted by InSites Consulting amongst 600 Belgians concerning the purchase of their first home. The research shows that six out Read More
We live in a time where there is no shortage of choice or access. Can’t find product X at your local retailer? Not to worry, Amazon can have it on your doorstep tomorrow morning (if you don’t mind paying the Read More
We recently launched frAGILE, a bookzine on NextGen marketing based on 26 interviews with senior Marketing Executives. As part of our interview series, we connected with Morten Boye, Vice President Marketing Carlsberg Group Denmark, to hear his take on how Read More
![What is your (brand) religion? Music is my religion [3/3]](/wp-content/uploads/2018/07/Music-is-my-religion-part-3-002.png)
Most of us have a lot of bands and artists they like and even some they really love. I immediately think of my mother’s love for (the music of) Bruce Springsteen and remember my father getting emotional when dusting off Read More
Gen Z, the demographic cohort after Millennials or Gen Y, can be defined as a tech-savvy generation living in an (fr)agile reality where everything is within reach. This triggers Gen Z to explore and experience a wide variety of interests Read More
That’s it for our 2018 FIFA World Cup already. One month of excitement, celebrating & togetherness, resulting in France taking home the pride and the victory. I don’t know whether you’re happy with this year’s winner or not, but this Read More
Celebrating its 14th anniversary this year, Facebook is dominating the social media landscape with its global user base growing year after year. In the first quarter of 2018, Facebook reached 2.19 billion monthly active users, with an 80% or higher Read More
As published on WARC on July 4, 2018. Younger generations around the world are marketing savvy and have similar expectations towards companies, brands and media, according to an industry figure who says marketers need to truly understand their motivations and Read More
What makes NextGen tick, what do they look for in brands and how has the (fr)agile reality defined these young consumers and the way they shop and interact with (fashion) brands? As part of our interview series for our frAGILE Read More
We have all heard of the detoxes and cleanses that claim to clean the body by eliminating the harmful toxins. Many celebrities, like Gwyneth Paltrow and her goop detox, are swearing by those diets. Some are also proud to flaunt Read More