NextGen are purpose seekers. While their parents focused on building status and standing out in their careers, these youngsters want to make a career in every aspect of life. On a macro-level, they are on a personal quest for meaningful Read More
In a previous blogpost, we described how NextGen grew up in a fragile world, in which the over-connectedness shaped them into down-to-earth realists who are aware of the fragility both inside and outside their homes. This fragility has affected their Read More
While the clicking and whooshing sound of a modem connecting to the internet feels like a nostalgic tune for older Millennials, NextGen does not know a world without googling things. It’s a generation whose online social presence surpasses their offline Read More
Ever felt like you have been wrongly labeled ‘Millennial’? Well, chances are you are in fact a Xennial. Since the early days marketers have the urge to label people, especially when it comes to describing consumer cohorts born and living Read More
Kimberly Egan, CEO of the Center for Culinary Development, already stated in 2009: “Generation Y has a game-changing approach to food consumption that will definitely affect how other demographics, including Gen Xers and Baby Boomers, shop and eat”. (Progressive Grocer, Read More
A couple of weeks ago, I was at the WFA’s Global Marketing Week in Toronto (#GMWTO) and was confirmed in my thinking that marketers and brand owners face similar challenges as the insights industry. They are dependent on humans to Read More
Whereas Silicon Valley is widely considered to be the economic darling of this era, Scandinavia is often appraised on a more societal level, providing a rich balance of personal comfort, economic strength and overall societal welfare to its inhabitants. This Read More
“We need to get rid of all this stuff.” This has been said in my household for as long as I can remember. I never thought anything of this statement, until I realized it was a common one among many Read More
While chatbot development is still in its infancy relative to other digital communication, this cutting-edge software is believed to be the next big thing in conversational commerce (i.e. the use of messaging apps, chat or voice technology to interact with Read More
Last week we launched our Millennials at Work paper, offering insights on how to attract, engage and retain Millennials. A place where the marriage between companies and Millennials seems to be very successful, is Silicon Valley. In the complex and Read More